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BRYAN MOORE

Talented, Graphic Artist, Photographic Artist, Senior Art Director with a history of successful apparel campaigns for brands like: Pink, Ralph Lauren, Nestle, and Macy’s.  Able to work with top-tier clients satisfying their needs, even elevating their ideas to another level. Strong visual conceptualization, campaign management, and audience engagement. Proven presentation skills and effective verbal communication to sell concepts to stakeholders. Continuous student of social media, web3, art, photography, digital media, and latest fashion trends. Familiar with Japanese culture and language.

Skills Check

Creative Direction | Graphic and Communication Design | Concept Development | Branding & Corporate Identity/Image | Packaging Design | Photography | Typograph | Personnel Management | Process Implementation | Innovative | Attention to detail | Budget | Mentor | Leadership | Digital Media | Social Media | Cross-Cultural

User Experience (UX) | Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook) | Web3 | Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Dreamweaver, Camera Raw) | AI (ChatGPT, MidJourney) | Sketch | Figma | Studio Set Equipment (studio lighting kit, digital or traditional film photography) | Social Media (Facebook, Instagram, Twitter, Discord, TikTok, YouTube)

EXPERIENCE

IMPRESSIVE PROMOTIONAL PRODUCTS

Clawson, MI.        Jan. 2023 – Present

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Creative Manager

Oversee all day-to-day creative production activities. Work collaboratively with in-house printer and manage direct report to ensure timely and high-quality fulfillment of orders. Create visual proofs, manage production processes, and contribute to overall branding and efficiency of IPP. Build and maintain strong relationships with new/returning clients primarily local schools and sports teams.  Provide exceptional client/customer service ensuring preferences and needs are met with precision and attention to detail.

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  • Lead rebranding efforts of the entire company internally, systems, and exterior of the site.

  • Redesigned companies website to facilitate online orders enhancing user experience and accessibility. 

MC CANN HEALTH

Parsippany, NJ (Remote)         Dec. 2020 – Sept. 2022

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Senior Art Director

From Concept to Create, direct-to-consumer and health care provider (HCP), responsible for producing marketing materials for three healthcare brands: ZENPEP, Hyrimoz, and Dentsply. Present campaign concepts ideas to agency leads and clients. Work with external design firms for specialized client needs. Worked on redesigning, reformatting social media ads for Instagram, Facebook, and Twitter.

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  • Collaborate with strategy, legal, copy, and science departments to brainstorm and develop 3D brand strategies that set products apart from competitors.

  • Rebranded consumer and HCP-facing materials for Nestlé ZENPEP®, including websites, sample kits, and interactive Core Visual Aids, which resulted in Nestlé awarding the entire account to McCann.

MACY'S

New York, NY     Jun. 2011 – Aug. 2020

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Senior Design/Photo Art Director, Fashion Division

Managed a team of designers whose purpose was developing consumer-centric concepts for both digital and print assets. Collaborated with Marketing and IT partners to create campaign strategies and customer experiences from beginning to end. Present and communicate with clarity ideas to stakeholder buy-in. Directed multiple photo sets to produce unique visual components through styling, effects, and GIF animations. Work within given budget for all aspects of the campaign.  Focus on fashion, home goods, and cosmetics. Created and shot for digital ads on social media Instagram and Facebook.

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  • Directed team of up to 10 designers to create omnichannel campaigns for Macy’s largest marketing events (Black Friday and Back-to-School) from conception to release.

  • Managed all photoshoots and photographers (up to six at a time) for catalog shoots.

  • Collaborated with marketing and copy teams to develop all men’s and kid’s fashion assets, creating an optimal user experience through motion graphics and dynamic photography.

  • Established online learning program and offered one-on-one mentoring to transition staff from area specialists to omnichannel designers, improving creative team’s efficiency.

  • Increased market share by 12% on “click through rate” in men’s and kids’ fashion by creating two new marketing trend assets, broadening category exposure, and generating double-digit conversion rates.

  • Awarded for innovative and optimal photo studio process: bringing shoots in under budget, elevating assets with stop motion graphics, using saved time to create captivating catalog cover shoots.

  • Appointed SME for testing new processes and technology to improve workflow of design assets and suggesting improvements that made photo studio more efficient.

Schottenstein Luxury Group

New York, NY   

Built and managed the online presence of three luxury brands (Judith Lieber, Adrienian Vittadini, Tara Rose), creating assets like product photography and videos (YouTube), emails, interactive web elements, print ads, and more.

  • Created marketing events for Judith Lieber, increasing registered users by 300 percent, using more than 10,000 units of dead stock, and increasing profits by over $750,000 in less than six months.

  • Led team in charge of Judith Lieber’s online presence and marketing, increasing site traffic substantially by redesigning the site, remerchandising stock, and establishing marketing calendar.

  • Crafted strategy to increase return traffic, engagement, and customer acquisition.

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